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Target Market Surveys

Surveys are geared to a target market. What is the target market for your business? B2C? B2B? Or both? Survey says….

Case Example

Painting Services B2C Target Market Table

Painting Services B2B Target Market Table

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What is Google Forms?

In Google Apps, the Form Tool is an “umbrella” tool, that can be used for many purposes other than creating surveys. In this tutorial, I’ll show you how to get started with Google Forms. We’ll cover the example of how to make a Google Form survey. I’ll explain the different types of questions you can create with it, how you can make the questions vary depending on the responses the user provides, and finally how you can access and analyse the data you receive. I’ll also provide a short screencast on how to use a survey template. Let’s get started.

 

Google Form Survey Software

Drive is an integral part of every Google account, and is best known as a cloud storage service and for its Google office suite. One of its lesser known features is Google Forms, a form building tool that is as simple or as complex as you need it to be. Whether you’re collecting email addresses, running snap polls on your website, or are building in-depth customer service surveys or questionnaires, Forms is the ideal tool to use.

Accessing Google Forms

First, in your web browser, go to drive.google.com and login to your Google account (the same as logging into your Gmail) if you haven’t already done so. In the top left corner of the screen click New > More > Google Forms.

 

Locate the Google Forms option from the drop-down menu.

Click the arrow to the right of the Google Forms option to choose between opening a blank form or creating a form from a template.

Choose between creating a survey from a blank form or from a template.

 

Click Blank form to create a survey from a blank form. The default theme is suitably neutral.

 

 

You’ll set up formatting independently for Questions and Responses by clicking on each tab. Now you are ready to add your first question. 

Step 3: Adding Questions to Google Forms

You’re now at the main Forms page. You’ll see two tabs at the top of the form. One tab is titled Questions, the other is titled Responses.

*PLEASE NOTE THAT IF YOU DON’T SELECT REQUIRE AN ANSWER, PEOPLE MAY SKIP IT. ALSO IF YOU DON’T SUPPLY AN ALTERNATIVE RESPONSE SUCH AS ‘OTHER’, THEN A REQUIRED QUESTION MAY HAVE NO ANSWER AND THE RESPONDENT WILL NOT BE ABLE TO COMPLETE THE SURVEY!

Questions and Responses tabs on a blank survey.

 

 

The down arrow on the right of the question brings up the Question Type drop-down menu.

A multiple-choice question is set up by default, but there are nine different kinds of input you can request by clicking the down arrow next to the default and bringing up a drop-down menu.

We’ll look at four of those question types in this tutorial.

In this section, we examine four types of Google Forms survey questions you can define. The Question Type drop-down menu appears below. Please copy paste your questions from the example surveys sent to you, and customize by adding your business details.

Use the Question type drop-down menu to select a type of question.

 

Type 1. Short Answer

This question type requests very short text input from the user, such as their name or email address.

This type of question requests a longer response, such as for general comments or feedback. Here is an example of a paragraph question.

 

Type 3. Multiple Choice

The Google Forms multiple choice type of question provides a list of answers, and the user can select only one. Add your first answer over the label Option 1, then click over the text for the next option to add the second answer and so on. You can also click Add “Other” to add a blank at the end of the list. The user can add their own choice of answer there. IF YOU NEED TO REMOVE AN OPTION, CLICK ON THE ‘X’ IN THE RIGHT COLUMN.

This is another multiple-choice list, only this time the user can select more than one answer. As with the Multiple Choice question, type in your list of answers and use the  Other option as well if you need to.

 

You are asked to send your survey to your Business Advisor for feedback before sending it to prospective customers. To do this, follow the instructions below on HOW TO ADD A COLLABORATOR. Your Business Advisor will supply you with their GMAIL address.

You can re-order your questions and sections by hovering your mouse over them and dragging (click and hold your mouse button while dragging) them into place.

 

 

Click Preview on the menu at the top of the screen to test the form at any time.

 

 

 

Once your survey is complete, you’re now ready to share it.

Click the Send icon in the upper right corner of the screen (it looks like a paper airplane). The Send form displays.

 

 

 

 

 

Step 6: Analyzing Responses

After you’ve sent out your form, Google Forms will begin collecting the responses you receive.

 

  1. Click the “Responses” tab.

This shows the number of responses and has two different views: Individual and Summary.

 

 

 

 

VIEWING A SUMMARY OF THE RESPONSES

‘Individual’ allows you to view survey individually.

Click on “Summary”. Here you’ll see all the typed in responses and for questions where there were limited options, you’ll see a graph.

Here’s an example of a question asking for their comments:

 

 

This one was a Checkbox question and I can quickly see the most popular sessions at this conference.

 

 

 

 

 

 

This question was a linear-scale question. Here I can see that our customers are happy.

Support Resources

If you would like step-by-step instructions with images, you can download the “Google Surveys Guide” in PDF format.

Google Forms