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Your Brand Mission & Bio

That was a lot to extract and get down on paper but hopefully you can see where this is going. Your story, beliefs and values ARE your business’ foundation and brand, so be proud and loud about them.

Let’s pull all this together into your business vision and mission.

 

 

 

 

Z

Your Mission Statement

This is WHY you are running your business. Use your story, beliefs and values to compose your statement in 1 to 2 sentences.

 

 

Activity – Your Business Bio

– This is another statement that is a short and intriguing way to quickly communicate what you do to other people.

 

Use this formula:

 

 

 

OR

Write both your mission and bio statements in a note and add to your business plan.

 

Case Study

– JAKE’S MISSION & BIO STATEMENTS