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5

What’s Your Advantage?

Now that you have researched your industry, conducted a SWOT analysis on your business, and studied your competition you are in a position to clarify your business strengths and advantages in terms of creating a competitive position.

 

Business Plan

Compose a 2-paragraph statement on the strengths and advantages of your business within the context of your industry.

What are the trends in your industry and the projected outlook?

Who are your top 2 competitors, and how do you compare against them on the criteria listed in the table – this will allow you and others to see your competitive advantages (must use the table format as per the BP template, complete either products or services chart, or both)

SWOT Analysis – strengths and weaknesses (these are internal), opportunities and threats (external)

 

Ensure to include the following:

 

This response forms your “Industry Overview” section.