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2.3

Building a Brand

A brand is how a business identifies itself to consumers. Whether its the business’ website, staff business cards, or an ad, ensuring a consistent, clear, recognizable, and attractive branding is vital in ensuring your customers remember you!

Game On!

Step 2: Brand the Product and Price

  • Rework what Sarah will offer in light of her new brand. Add some interesting elements and twists to her offer.
  • Will the price change now that Sarah is building a niche for her offer? Restate her pricing.
  • Length: 3 paragraphs