Your customer profile is a description of the type of customer you expect, on average, to patron your business the most frequently.
Step 3: Describe the Customer Profile
- Who exactly is Sarah targeting to sell her service and/or product to? Describe their demographics, needs and buying behaviour.
- How will Sarah’s target audience use her service and/or product?
- What results will her customers get for using them?
- Where does her audience live? Locally, provincially or globally?
- To share this information, share a day in the life of her customer buying then using her service and/or product.
- Length: 3 paragraphs