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2.4

Customer Profile

Your customer profile is a description of the type of customer you expect, on average, to patron your business the most frequently.

Game On!

Step 3: Describe the Customer Profile

  • Who exactly is Sarah targeting to sell her service and/or product to? Describe their demographics, needs and buying behaviour.
  • How will Sarah’s target audience use her service and/or product?
  • What results will her customers get for using them?
  • Where does her audience live? Locally, provincially or globally?
  • To share this information, share a day in the life of her customer buying then using her service and/or product.
  • Length: 3 paragraphs