First and foremost, customers will visit a business that they know will meet their needs. A promotional plan tells your customers why they should choose you (and that you exist to begin with!)
Step 5: Design a Promotion Plan
- What are some of the ways that Sarah can promote and advertise her business? Choose 3 ways and describe them.
- Include a digital presence in her promotional strategies, such as a website, social media, video channel, etc.
- How often will Sarah promote and what will be the cost?
- Length: 4 paragraphs