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2.6

Promotion

First and foremost, customers will visit a business that they know will meet their needs. A promotional plan tells your customers why they should choose you (and that you exist to begin with!)

Game On!

Step 5: Design a Promotion Plan

  • What are some of the ways that Sarah can promote and advertise her business? Choose 3 ways and describe them.
  • Include a digital presence in her promotional strategies, such as a website, social media, video channel, etc.
  • How often will Sarah promote and what will be the cost?
  • Length: 4 paragraphs